The State of Intel

 

ios or Android - not your regular debate

Apple doesn’t communicate features, they mention benefits for the straightforward reason that this makes people feel something. You would possibly remember once they launched the primary iPod, I would not say it had been anything groundbreaking. If all they had done was to only say — Look we have got a replacement mp3 player. It’s got five gigabytes of storage.

I don’t think anyone would have cared.

But the angle Apple took was — This product will offer you a thousand songs in your pocket.

Think about that line and once you believe it you’re probably not thinking any more dull boxes and storage capacities. You’re brooding about your playlists and flicking through it on your iPod together with your favorite song being blasted through your ears.

The final thing Apple does to form things simple for its customers is Apple pretends other brands don’t exist. They do not mention other companies. They do not compare benchmark scores to Samsung. All they assert is that this model may be a certain percent faster than the last model and that is all.

I think this is often subconscious effects every single one that drops what they’re doing, to listen.

It changed the question in their head of which phone do I buy which I phone do I buy. And for the people that are already therein ecosystem, it creates lock-in. It means from the purpose once you buy your first iPhone the sole decision you’ve got to form from that time onward is: do I buy this iPhone or do I wait until subsequent year?

Apple does an equivalent thing with its ecosystem products. They act like air pods are the sole earphones on the earth. That the Apple Watch is that the only watch you’ll consider buying it’s almost like they sleep in a parallel universe where the sole tech products that exist are Apple products.

Here’s the thing the way they’ve managed to attach with people through simplicity.

Apple is killing it immediately.

No stat better represents how they need control 20% of the market share. Which is fine . But now with only this, they have two-thirds of all profits.

Apple has been acting weird. Apple been doing tons of things recently that seems very un-Apple and my theory on why is that smartphone sales are falling this in itself isn’t surprising. Tons of the people that just want to use a smartphone now have a working smartphone. But what’s interesting is how Apple over the last three years has slowly but surely changed their tact well.

Historically Apple has been perfectly proud of this one-fifth market share because they create so much profit per model. If this pool of individuals who are buying a replacement phone starts to shrink then tech companies need to start trying to find a profit in other places. Enter subscription-based services like Apple music.

Apple’s big dilemma their past strategy doesn’t fit perfectly into this new future. If you would like to sell a subscription to people you’ve to get your device into as many people’s hands as possible but they haven’t done this. If anything, Apple has purposefully sold its phones to fewer people to stay things simple. Apple could have made 50 different phones for each single possible price point but they didn’t.

Because they wanted to specialise in a couple of models and control the end-user experience. You cannot do this also with 50 different phones. As a result, Android immediately has almost 80% of smartphone users worldwide. And albeit this group of individuals is on the average a lower-income group, it is also a rising income group. So to counter this Apple has needed to become a touch more like Android. They’ve needed to supply multiple phones and multiple different price points and that I think that is the reason we got the iPhone SE 2.

It is a to offer longtime iPhone 6 or iPhone 7 users a reasonable upgrade option. in order that they don’t re-evaluate to Android. Also, to steal Android users because everyone who jumps to iPhone is another one that could subscribe to Apple News plus and Apple music.

There are reasons for this

iOS 14 for the longest time Android has had a couple of killer advantages over iOS. Customization choice, granular control, and there are simple features that Apple could have added to them at any time but they didn’t. Because historically Apple has benefited from having tight control over the end-user experience. But iOS 14 changes that.

It introduced a variety of all resizable widgets ever. You now get an app drawer so you do not get to produce other apps on your home screen. You’ll change your default browser. Picture-in-picture mode means Apple’s multitasking not sucks.

Why did Apple wait 10 years to feature such simple things to their phones? Well, I might say it’s because now quite ever Apple needs Android users to.

iOS 14 Logo.

iOS 14 may be a direct attack on Android.

If you have ever tried to shop for a Macbook, you’d have noticed something very funny about them. you’ve got absolutely no idea when subsequent one is beginning. It might be January, might be June might be not in the least this year.

Isn’t that sort of weird from a corporation that releases their iPhones so on the dot? For quite a few years now Apple has been counting on Intel to supply its processors and AMD to supply its graphics. it isn’t paying off. Apple has no control over what proportion performance improves whenever.

Sometimes Intel delivers the chip and it’s like literally a five percent improvement and also they’re often delayed. this suggests that Apple finishes up delivering a late product to consumers.

So a couple of weeks ago Apple said — forget this. We’re gonna use our own chips for our MacBooks. And on the face of it, this looks like just a knee-jerk reaction to Intel’s inconsistency. But I’d be willing to bet that Apple has been getting to do that for an extended time.

Why? For more users into Apple services. As of immediately Apple only controls like 10% of the PC market, so there’s the potential to succeed in a huge amount of latest people that don’t in the least use any Apple products. Using their own chips might be the key thereto by employing a similar mobile chip to the one found within the iPhones and therefore the iPad pro-Apple could make a hyper-efficient laptop during a super slim body with a full two-day battery life and call me crazy I feel there is a good chance Apple will make a less expensive model.

When you put that up against other companies like Dell and HP who are getting to be paying $300 to Intel and AMD for the equivalent, Apple features a serious strategic leg up.

The other implication of using Apple mobile chips is that it doesn’t just make Mac’s more appealing it makes all Apple products more appealing. Because with this Macs can now use iOS applications and with a touch of tweaking iOS can run Mac applications now.

Obviously, you are not just gonna sit there playing Angry Birds on your laptop.

This is huge. Apple is bringing together two different user bases and everybody wins. Developers have more of an incentive to form apps for Apple because now all of a sudden they will be employed by a bigger pool of individuals and therefore the customers’ benefit. If you are a Mac user you’re suddenly getting access to the most important app store within the world. If you’re an iPhone or iPad user you would possibly well find yourself seeing the pro-level photo and video editing apps that were made for Mac.

What’s the big picture here? How does all this tie together?

I’m close to tell you that the Mac is close to merging with the iPad and therefore the iPhone to become some kind of hybrid super machine.

The simple reason that Apple wants you to shop for all of their products. Apple doesn’t need a trial with a replacement product category. they need to only have the simplest products within each existing category.

At the very center of everything is Apple services. To urge sustained profit over time this is often where Apple wants to urge people. For a short time now the most funnel the most entry point into these services has been the iPhone. The iPhone would lead people into Apple music, Apple news, and also other Apple products- the watch, air pods the iPad.

But because the iPhone was expensive and since it had been the sole real main entry point, Apple needed more of flow into their services. in order that they introduced iOS 14 and therefore the new iPhone SE. They somewhat gave up the simplicity and control. They’d worked so hard to form to make the iPhones more accessible.

Instead of just counting on the iPhone, Apple made its other products more distinct and more ready to stand on their own two feet. They’ve turned the iPad from just an enormous iPhone into a computer with its own iPad OS. They turn the watch from an iPhone accessory to an independent SmartWatch with its own App Store. And most of the people would say it isn’t just the simplest SmartWatch for if you’ve got an iPhone, it is the best SmartWatch.

Apple’s close to making a Mac that’s much better than any map before and one which may just be cheaper you get the thought and before you recognize it Apple’s got multiple products dominating their own respective product categories all feeding a way wider user base into this core of Apple services.

Once an individual has reached the center and is paying monthly to use those Apple services they could also buy more Apple devices to consume them with therefore the sale of 1 piece of hardware indirectly results in the sale of more hardware. There’s another thing tons of individuals do not like.

Apple’s new software skins.

There are icons that look very rounded, there are strange shadows behind things albeit Apple has spent literally the last 10 years trying to get rid of shadows. Siri is now a 3D shape. Why did Apple just stop paying its designers and this is often their way of trolling us? Probably not.

I feel it’s because augmented reality is coming.

 With permission to repost by Sameet, UX Collective Newsletter; Medium.com

image;Ars Technica

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